Since we're dealing with a pretty new phenomenon, the terminology is pretty loose. Here’s an example of paragraph snippet with an image:Īccording to Getstat, the most popular featured snippet is "paragraph" type: Featured snippets or answer boxes? List (an answer is given in a form of a list).It can be a box with text inside or a box with both text and an image inside. Paragraph (an answer is given in text).There are three major types of featured snippets: Eric Enge highlights a 20–30% increase in traffic for while they held the featured snippet for the query.Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from two percent to eight percent once it's placed in an answer box, with revenue from organic traffic increasing by 677%.Here are two studies confirming the claim: Being featured means getting additional brand exposure in search results. What are featured snippets?įeatured snippets are selected search results that are featured on top of Google's organic results below the ads in a box.įeatured snippets aim at answering the user's question right away (hence their other well-known name, "answer boxes"). How do you adapt? This article teaches you to optimize your content to one of Google's more recent changes: featured snippets.
It's also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they used to. Have you noticed it's getting harder and harder to build referral traffic from Google?Īnd it's not just that the competition has got tougher (which it certainly has!).
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